Sydney Sweeney’s Soap Bar Has Her Real Bathwater

Sydney Sweeney leans into the internet’s obsession by partnering with Dr. Squatch to release a soap bar infused with her real bathwater!

Sydney Sweeney has heard the internet loud and clear—and now she’s giving fans exactly what they (jokingly?) asked for: her bathwater. The Euphoria and Anyone But You star has teamed up with personal care brand Dr. Squatch to launch a limited-edition bar soap, and yes, it contains actual droplets of her own used bathwater.

This unexpected and eyebrow-raising product arrives months after Sydney Sweeney’s viral ad for Dr. Squatch, in which she lounged in a bathtub and cheekily addressed viewers as “dirty little boys.” According to Sydney Sweeney, she had no idea fans would take the moment and run with it—requesting her bathwater in droves. “I definitely was not aware” of the erotic undertones of bathwater, she admitted in an exclusive interview with GQ, “until I started seeing it in my own comments.”

Rather than recoil, Sydney Sweeney leaned in. The new soap bar, made from pine bark extract, sand, and actual water from that ad shoot bath, is a quirky blend of sensuality and Sydney Sweeney’s Pacific Northwest roots. “It smells super manly,” she said, with scents inspired by Douglas fir trees, earthy moss, and forest air—plus that little splash of Hollywood glam.

The soap isn’t just a gimmick, though. Sydney Sweeney says she genuinely uses it, and even bathed in the tub for real during the shoot to ensure the final product had a personal touch. “I actually took a shower this morning, and I used the bar,” she told GQ. The marbled soap, with blue and brown swirls, even matches her aesthetic.

The move also marks a clever twist in how Sydney Sweeney navigates her internet fame. While she’s long been aware of the uncomfortable objectification that comes with being a hypervisible actress—especially among her predominantly male fanbase—this project gives her a degree of control over her image. “It’s funny,” she said. “My hope is that it just gets guys to think about taking care of themselves and cleaning themselves with some healthy products.”

Sydney Sweeney is no stranger to brand deals, which she says have helped her support herself in a notoriously unstable industry. “I make sure that every brand that I become a part of, I organically and authentically use,” she said. “If it doesn’t actually work for the person and they’re just saying it, it doesn’t benefit any of us.”

Beyond the headlines, the soap release is a strange but fitting evolution of Sydney Sweeney’s public persona—one that embraces internet absurdity while putting her signature, pine-scented stamp on it. And yes, it’s also a gentle nudge to fans: maybe use some soap.