Rosalía Is The New MAC VIVA GLAM Ambassador

MAC cosmetic announces Spanish singer Rosalía as the new VIVA GLAM ambassador ahead of her birthday and Hispanic heritage month.  


Natalie Benoit

AfterBuzz TV Host & Writer
Posted On: September 6th 2020 3:40 pm pst

Maria Menounos
Keven Undergaro
AfterBuzz TV Founders

Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, AfterBuzz TV is the artist-friendly entertainment news platform that celebrates, discusses, interviews, promotes and reports on the widest range of stars, creators and content through video, audio and article publications.

Spanish singer and songwriter Rosalía is now MAC Cosmetic’s new VIVA GLAM Ambassador. The international superstar is the campaign’s new face for the limited-edition lipstick shades. The partnership is Rosalía’s first, in-depth collaboration with a company in the beauty industry.

A week before MAC unveiled its new ambassador, the cosmetics business teased followers on Instagram with a short video. The company posted a clip of Rosalía with her back to the camera while a ruby red blanket flowed in the wind. The mysterious set up didn’t fool fans, a number of them guessed the singer in the comment section. 

 The campaign was announced right at the start of September, which means Rosalía can celebrate her birthday as a VIVA GLAM Ambassador. The red-lipsticked icon turns 27 at the end of the month on Sept. 25. National Hispanic Heritage Month also starts halfway through the month.     

MAC VIVA GLAM was created in 1994 and the campaign is 26 years old (just like Rosalía)! The “Catalina” singer happily announced her role as a Global Ambassador for the brand on social media.

“This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community,” she shared with followers. “Lipstick out in Sept!❤️❤️❤️”

View this post on Instagram

I am so blessed to be part of the #MACVIVAGLAM campaign as the newest Global ambassador for @maccosmetics This campaign has inspired me since I was a young girl because 100% of the lipstick selling price goes towards local organizations to help those living with or affected by HIV/AIDS, supporting women and girls and helping the LGBTQIA+ community. Lipstick out in Sept! ❤️❤️❤️ Estoy muy agradecida y contenta de ser parte de la campaña #MACVIVAGLAM como su embajadora de este año en @maccosmetics Recuerdo a tantas personas que son iconos que han participado que me cuesta creerlo, cantantes que he admirado desde pequeña como Rihanna, Christina Aguilera, Lady Gaga, Elton John, Ricky Martin… Es una campaña que además dona el 100% de los beneficios del pintalabios a organizaciones para ayudar a aquellas personas que viven o estan afectadas por VIH/SIDA, a la comunidad LGBTQIA+ y mujeres y niñas. El pintalabios estará en septiembre! ❤️❤️❤️ espero que os guste.

A post shared by LA ROSALÍA (@rosalia.vt) on

American singer and actress Demi Lovato was among the various celebrities congratulating Rosalía in the comment section. Other Hispanic and Latino celebs commended the #MACVIVAGLAM ambassador on joining the campaign and advocating for more resources available to those in LGBTQIA+ community. 

Rosalía is known for wearing bold lip colors and long, carefully designed acrylic nails in her music videos and live performances. The signature red matte lipstick is on-brand for the Grammy winner, which happens to be her favorite color too! 

Former MAC VIVA GLAM ambassadors include pop singers Sia in 2018 and Fergie in 2008, among others. 

 

About The Author:

Natalie Benoit is a bilingual, multimedia student journalist at Emerson College working on her bachelor’s degree in journalism with a minor in public relations. She is a fall 2020 virtual intern for AfterBuzz TV who hopes to pursue a career in entertainment news reporting and producing. Benoit is a huge fan of action packed fantasies and teen angst shows, including Money Heist, The Witcher and Euphoria. She’s also an avid TikTok user and enjoys watching YouTube videos from different creators.

Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, artist-friendly AfterBuzz TV is the world’s largest digital broadcast network and pop culture news platform, producing post-game ‘after-shows’ for nearly all favorite TV shows, interviewing cast and showrunners and providing the widest video, audio and article coverage of shows, content and influencers than any entertainment news platforms in existence

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