Greg Centineo Talks Road To Success: ‘Nobody Cares About Your Dreams But You’!

Noah Centineo’s father, Greg Centineo is opening up about what it took for his son to become a massive star, and how he’s helping the next generation of artists make their footprint in Hollywood.  

Centineo spoke with Benny Adams on Let’s Binge About It and discussed how his passion for helping people with their career goals started and what it takes to make it in the entertainment industry.

Throughout his years in the industry, Centineo has and continues to wear many hats. He’s an Entertainment and Career Branding Strategist, Actor, Producer, and Manager.

 

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From the start, Centineo always knew that he wanted to help people make their dreams come true.

“It’s something I’ve been doing my whole life, just trying to help people.it was kind of an intrinsic belief in my DNA that said to me what do you want to do with your life? Go do it, and then if that applied to me that applied to everybody else. So I just became more of an inspiration to help people get to where they wanted to go and to hurdle obstacles that were in their way.” Said Centineo.

One of the people Centineo has helped reach massive success is his son Noah Centineo, who has starred in a plethora of projects, such as the film franchise To All The Boys, as well as his upcoming role as Atom Smasher in the DCEU film Black Adam. Centineo knew early on that his son had a gift that the world would love.

 

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“When he was 3 I knew there was something special about this kid because there was a large sense of charisma that he had, so I knew he was destined for a platform that would reach tens of millions.” Said Centineo.

The road to the top wasn’t an easy one, there were many obstacles they had to overcome to start seeing results in Noah’s career.

“One of the biggest hurdles that I recognized early on was that you’re not going to get help from the industry. There was a tremendous amount of incompetency among people who were gatekeepers within the industry and I started to realize those gatekeepers are the actual hurdles. It wasn’t outside forces, it was right in front of you.” Explained Centineo “I said if we’re going to do this I have to figure out a way to get around those gatekeepers and make it happen. If you trust them and you get in line with everybody else, guess what? It ain’t going to happen. So we saddled up our horses and we blazed that trail.”

When it comes to what Centineo is looking for when it comes to taking on clients he has his eye on individuals that are one of a kind.

There has to be something distinctive about them… something that makes them stand out amongst everybody else that’s trying to do what they’re trying to do. Superstars have that piece that’s distinct with them, they have something dimensional about them, and there’s also what’s authentic about them.” Explained Centineo.

Having that “it” factor is only the first step when it comes to making it in the entertainment industry. Centineo says it takes a lot of will and preparation to make one’s dream become a reality.

 

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“You can wing it and become successful at what you’re doing, it could happen… But if you sit down and create a strategy and realize one major factor which is, that it’s going to take a lot of people to get you to where you need to go, it’s not a solo job.” Explained Centineo. “Nobody cares about your dreams but you, so you’re going to have to will those dreams into existence. You need everybody to help you with that dream, and you have to convince people to believe in your dream. You need to communicate with belief and passion what your dream is about and eventually, people will help you and come alongside you.”

Along with helping people reach their career goals, Centineo has also worked on a variety of innovative projects that have changed the trajectory of media and Hollywood, including, helping create the Michael Jackson hologram with “Hollywood’s virtual reality guru” John Textor, at the 2014 Billboard Music Awards.

“We had to sell a concept that nobody knew existed which was a digital human likeness. We were recreating a human being and then getting that human being to perform with artificial intelligence… Nobody knew what we were talking about. That was a really difficult project when we started, but we did it though… Our company got 97 billion mentions on the internet after the performance.” Said Centineo.

Centineo has done so much with his career and while he is unsure what the future holds, he knows that the sky’s the limit, and he is ready to take off.

“My greatest years are in front of me not behind me because my starting point 58 years ago was in a diaper… and 58 years later, I got here, with now a network, resources, and skills, and guess what, I should be able to pull off some major stuff in the next 30 years with what I now have.”

Check out the full interview with Greg Centineo below.

About the Author

Benny Adams

Benny Adams is a Producer, entertainment Journalist, and host in Los Angeles. He studied broadcast journalism at California State University Northridge.