Everything Travis Scott touches turns to gold! The famous rapper and entrepreneur are about to add his “Cacti” hard seltzer to his list of successful brand partnerships.
Travis Scott has kept his fans on their toes with multiple collaborations over the years. From partnering with toy companies and video games to brands and clothing lines—like his most recent hit collab with McDonald’s—Scott has been making a name for himself as an entrepreneur. Scott’s most recent business endeavor includes a hard seltzer line, Cacti. He first announced back in December that he would be partnering with Anheuser-Busch for the creation of his own hard seltzer brand. On Monday, Scott took to the Cacti Instagram to share a series of posts with updates on the launch as well as a tour of the brand’s headquarters.
The alcoholic drink is brewed in Los Angeles, California, and is made with premium blue agave from Mexico. Scott’s agave spiked seltzer is set to hit shelves starting on March 13th. In celebration of Travis Scott’s new project, we have a roundup of some successful partnerships he’s had in the past!
Scott’s McDonald’s collaboration truly rocked the business world. According to Business Insider, Scott earned $20 Million from the partnership. The partnership included the infamous Travis Scott Meal as well as a McDonald’s x Travis Scott merch collection that had streetwear collectors going crazy. Some items from the collection are still currently reselling for ridiculous prices; the limited edition Travis Scott action figures from the McDonald’s meal are reselling for as high as $55 thousand.
Over quarantine in April 2020, Scott gifted fans and video game players with a live virtual concert on the popular video game, Fortnite. Scott’s virtual performance was explosive — literally. Players in the video game watched an animated version of Travis Scott blow up from the water to begin his virtual concert. The visuals and scenery changed with each song, making it feel like a real concert. Many players described the live performance as being an outer space experience, one similar to that of his Astroworld concert.
Streetwear fanatics and sneakerheads knew from the moment Scott announced his first shoe collaboration with Nike just how big the future was going to be for both the artist and the sports brand. Scott’s first collaboration with Nike was on a pair of the brand’s infamous Air Force 1’s back in 2017. Since then, Scott has worked with Nike and the Jordan Brand to design 8 more exclusive sneakers, some of which have become impossible to obtain.
In 2019, Scott partnered with General Mills for a Reese’s Puffs collaboration. While the rapper worked on a new design for the packaging of the cereal box, the taste of the actual cereal remained the same. The Travis Scott Reese’s Puffs cereal box sold for a whopping $50.
Travis Scott and his brand Cactus Jack teamed up with Sony in November 2020 to become a creative partner for PlayStation. Adding on to his collection of Nike/Jordan Brand sneaker collaborations, Scott came out with PlayStation5-themed Nike Dunk Low sneakers. The exclusive shoes were featured in various video teasers Scott posted as part of the global launch. Scott’s collaboration with Playstation included only five pairs of Nike sneakers, co-branded gaming merch (t-shirts, hoodies, and jackets), skateboards, and Cactus Jack bean bags. The rare sneakers in the collection are currently reselling for $25 Million+ on the online resale website StockX.
With Scott announcing a new collaborative project almost every year, we’re excited to see what other collaborations the talented musician and businessman may have in store for us!