Get To Know Hailey Rhode Bieber

Hailey Bieber teams up with OBB Pictures to launch her official YouTube channel!

Hailey Bieber launched her official YouTube channel on Friday night, joining the vibrant community of digital creators. Bieber will be opening up to the YouTube world to share all the topics she’s passionate about including fashion and lifestyle tips, beauty routines, friendship, and social causes. The first video was an introduction to the channel with the bubbly supermodel explaining why she wanted to create a platform for herself.

“I want to connect with you guys more. Something I learned even through the process of doing the YouTube docuseries ‘Seasons’ was that I actually enjoyed for people to get to know my personality. I’m excited for people to get to know Hailey, for Hailey,” she stated.

Along with her intro video, Mrs. Bieber also uploaded two additional videos to kick start her channel. In one video, titled “MY SKIN ROUTINE: Skin Prep For Work,” Bieber invites us into her bathroom and walks us through her skin care routine—from the types of products she uses to when and how she applies them—when prepping for a full day of work and photoshoots.

The second video, titled “WHO’S IN MY BATHROOOM? With Hailey Bieber,” is the first episode of her flagship show. The video series will have special guests join her in her bathroom for deep conversations, funny games, and challenges—a segment similar to what we see on many Late Night shows. Bieber’s first guest is also her best friend, Kendall Jenner. Together they talked about their friendship, made mac and cheese, and took shots of Jenner’s new tequila brand ‘818’ while playing Never Have I Ever. The inspiration for the show came from Bieber’s realization that bathrooms are a space where girls feel the most comfortable talking and getting ready together.

The supermodel joins the list of various other celebrities who have opened the door for fans and viewers to get an inside look into their personal lives. Here are some other celeb YouTube channels to check out alongside Hailey Bieber!

Kylie Jenner

Will Smith

Shay Mitchell

Zac Efron

Karlie Kloss

Romee Strjid


Bieber’s first three YouTube videos are live on her channel, and videos will continue to be released bi-weekly on Wednesdays starting on March 17th. We’re so excited to be a part of her new YouTube journey, and we can’t wait to see what she has in store for us!

About the Author

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Chloe Leung

Chloe Leung is a senior Journalism student at Emerson College and an aspiring digital producer. She is an intern at Afterbuzz TV and a fanatic of all things entertainment, fashion, and pop culture.