America’s Team: The Gambler and His Cowboys dives into Jerry Jones’ bold moves, the Cowboys’ 1990s dynasty, and the making of a sports empire.
America’s Team: The Gambler and His Cowboys arrives on Netflix August 19, 2025, and promises an in-depth, adrenaline-pumping look at how Dallas Cowboys owner Jerry Jones transformed a struggling NFL team into a global sports powerhouse.
Spanning eight 45-minute episodes, the docuseries is helmed by Emmy-winning directors Chapman and Maclain Way (Untold, Kings of Tupelo, Wild Wild Country) and produced by Skydance Sports in collaboration with NFL Films and Stardust Frames Productions.
Through exclusive interviews and never-before-seen footage, the series chronicles Jones’ audacious 1989 purchase of the Cowboys, the risky and revolutionary business strategies he used to shake up the NFL, and how he built one of the most legendary teams of the 1990s.
Featuring candid commentary from Jerry Jones himself, along with football icons Troy Aikman, Michael Irvin, Emmitt Smith, Deion Sanders, and coaches Jimmy Johnson and Barry Switzer, the series digs deep into the egos, clashes, and glory that defined a decade of dominance.
But the scope goes beyond the field. America’s Team also includes appearances from notable figures like President George W. Bush, Nike founder Phil Knight, and media mogul Rupert Murdoch, underscoring just how deeply the Cowboys’ legacy impacted American culture, politics, and global business.
From locker room power plays to league-shifting media deals, every episode unpacks the volatile blend of grit, gamble, and genius that catapulted the Dallas Cowboys into superstardom.
This is more than a football story. It’s a tale of transformation—how one man’s vision redefined what it means to be a sports team in the modern era.
