Yeezy and Kanye West Taking Over the Cosmetic World

It seems like Kanye West is doing it all lately, from his successful Yeezy’s to his chart topping music. Now the Superstar is taking on a new challenge in the cosmetic world. Our reporter Benny Adams tells you what you soon might be able to see on the shelves.

Benny Adams

AfterBuzz TV Host & Writer
Posted On: June 15th, 2020 12:03 am pst

Maria Menounos
Keven Undergaro
AfterBuzz TV Founders

Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, AfterBuzz TV is the artist-friendly entertainment news platform that celebrates, discusses, interviews, promotes and reports on the widest range of stars, creators and content through video, audio and article publications.

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You’ll soon be able to get glammed up by none other than Kanye West. With the success of his Yeezy collection, the hip hop artist is taking notes from Kim Kardashian and Kylie Jenner and  stepping into the cosmetic world. 

According to E! News, Legal Documents show that Kanye’s company filed for a “yeezy” trademark to cover a number of beauty products. 

Some of those products include makeup, lip gloss, perfume, hair care products and so much more. 

This isn’t the first time Kanye has dabbled in the beauty world. Back in 2017 he filed paperwork to launch Donda Cosmetics, which was named after his mother, but unfortunately never took off. 

Credit: Hollywood Tattle Tale

Let’s be real, Kanye brilliantly came up with Yeezy’s, a shoe that many will spend hundreds on. 

Can you imagine what he’ll think of when it comes to his cosmetic line?

The 43-year-old has not made an announcement about his exciting new project, but we can only imagine what West has in store. 

About The Author:

Benny Adams is a Producer, entertainment Journalist, and host in Los Angeles. He studied broadcast journalism at California State University Northridge.

Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, artist-friendly AfterBuzz TV is the world’s largest digital broadcast network and pop culture news platform, producing post-game ‘after-shows’ for nearly all favorite TV shows, interviewing cast and showrunners and providing the widest video, audio and article coverage of shows, content and influencers than any entertainment news platforms in existence

“We don’t just celebrate and cover the top shows, content and stars, we celebrate and cover ALL the shows, content and stars.”

Maria Menounos

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