Supernatural Stars Support Black Businesses and Black Lives Matter

Supernatural stars Danneel Ackles, Jensen Ackles, Ruthie Connell and Genevieve Padalecki promote Viva La Silk, a black business designed by My-Cherie, plus Misha Collins moderates a panel with Briona Jenkins, Daryl Davis, Baratunde Thurston and RevDeborah L. Johnson discussing racial inequality and injustice.

Chelsie Overocker

AfterBuzz TV Host & Writer
Posted On: June 5th, 2020 1:27 pm pst

Maria Menounos
Keven Undergaro
AfterBuzz TV Founders

Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, AfterBuzz TV is the artist-friendly entertainment news platform that celebrates, discusses, interviews, promotes and reports on the widest range of stars, creators and content through video, audio and article publications.

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This week has been heavy on many hearts with the events occurring after George Floyd’s death. Even though we all are heartbroken, we still have to keep going if we want change to happen. 

Social media went dark on Tuesday to honor Black Lives Matter and the stars of Supernatural showed their support by doing the same using #BlackoutTuesday. 

Aside from bringing awareness, they are supporting black and minority businesses. 

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Like many of you I have been actively researching ways to implement real change in my life and become more involved in organizations in my community that are helping to bring about economic and racial equality for people of color. One way we can all start helping today is by supporting black and minority owned businesses. Last night, before going to bed, I did a simple experiment. I checked the business origins of the first 10 products I came across. Fragrance,clothing, the throw on my bed,a book… Guess what? They were all made by white owned companies. I am willing to bet if I had continued this with 10 more, the results would have been the same. With that in mind, I am going to commit to buying and promoting more products by black and minority owned companies on my platform. If you have been a follower of mine for awhile, you know that my Instagram is not for sale. The products I choose to feature will be researched and paid for by me, no freebies or paid promos here. I encourage others to research and seek out products made by people of color, let’s share and amplify those voices. #promoteblackbusiness #amplifymelanatedvoices

A post shared by ᴅᴀɴɴᴇᴇʟ ᴀᴄᴋʟᴇs (@danneelackles512) on

“I am going to commit to buying and promoting more products by black and minority companies on my platform…The products I choose to feature will be researched and paid for by me…I encourage others to research and seek out products made by people of color, let’s share and amplify those voices.” 

Danneel Ackles’ [Anael/ Sister Jo] first business she  shares on her Instagram is Viva La Silk. My-Cherie is the artist and designer of the handcrafted silk fabrics that can be worn as hair scarfs, cardigans, wrapped skirts, or a crop top. 

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I would like, with your help, to amplify the voice and the business of My-Cherie, the artist and designer of Viva La Silk. @Vivalasilk_ is driven by My-Cherie’s desire to “inspire women to feel beautiful and confident through her art and the vibrancy of her Afro-Carribean roots. Her designs are hand-dyed and hand painted, in small batches, in Austin, Tx. She uses non-toxic and eco-friendly dyes. @Vivalasilk_ is also committed to giving back! For every purchase made $1 is given to @creativeaction, a nonprofit that supports the creativity and development of the arts for youth in the community. In addition, each year Viva La Silk chooses a different social justice issue or theme and launches a youth-driven arts-based collective impact project. This small, black, female owned business, is doing everything the right way. The owner and mother of two, has centered her company around core values we should all aspire to. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ I own the turquoise ombre goddess wrap pants and matching scarf, and I can tell you the quality is second to none. Also, not to worry, Viva la Silk has video tutorials on different ways to wear the scarfs and wrap pants on their site. The link is up in my bio and they are offering discounts for first time buyers!! Please support,repost and help #amplifyblackvoices #vivalasilk #vivalasilktribe @instylemagazine @allure @marieclairemag @vogue @harpersbazaar @elle ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ 📷@caffeineandgasoline.x

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“Her designs are hand -dyed and hand painted, in small batches, in Austin Tx…she is also committed to giving back! For every purchase made $1 is given to @creativeaction, a non-profit that supports the creativity and development of the arts for youth in the community.”  

Check out www.vivalasilk.com to view more products and more designed scarfs. 

Another important thing for everyone to check out is Danneel’s IGTV. She posted a 51 minute video with her and her husband Jensen [Dean Winchester] listening in on a conversation discussing racial inequality and injustice.   Misha Collins [Castiel] lead the panel with Daryl Davis, Baratunde Thurston, Briona Jenkins, and RevDeborah L. Johnson who all are renowned black activists. 

Briona Jenkins is a public speaker and activist for LGBTQIA+ and black communities. 

Daryl Davis is the author of Kladestine Relationships: A Black Man’s Odyssey in the Ku Klux Klan and his own  podcast called Changing Minds with Daryl Davis

Baratunde Thurston is a writer, commentator, and author: How to Be Black.  

RevDeborah L. Johnson is a reverend and author: The Sacred Yes.

“The tipping point is coming now and I know it happens..” Daryl explains, “everytime there is a shooting or a killing of an unarmed black man we think that’s going to be the change and everything is going to improve. It does improve slightly, each time but the point is that we’ve been fighting, still fighting the Civil War since it officially ended in 1865..still, we continue to be treated unequally. But going forward I think one of the biggest things that we’ve seen now is that people of all colors are coming…to this change that must take place and that is a good sign and I feel that the end of this war is nearing.” 

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Yesterday afternoon I took part in actively listening to a conversation on racial inequality and injustice by four renowned black activists @realdaryldavis @revdeborahjohnson @baratunde and @brionajenkins. One moment, in a conversation of many insightful moments, kept replaying in my mind. Reverand Deborah Johnson encouraged white allies not to turn on friends and family members who didn't share their views on ending racial inequality but instead to speak with them and educate them on why they should care and stand with communities of color. She said, do this because.. "I don't get a seat at that table." WOW. I have been guilty of distancing myself from people I disagree with instead of confronting this behavior. This is not the way to change minds or the future. We must educate. Please listen to this conversation and share. #blacklivesmatter

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Make sure to watch the full video as they explain ways to make a difference, doing more than just posting on social media and donating. In order for change or growth to happen we need to get uncomfortable. There are many different ways to show up. 

Jensen is taking this time to not only educate his kids, but also himself. 

“Meanwhile, as a father of three young children..I not only want to further educate myself on inequality, prejudicial injustice and overall race issues, but also source the tools that will help me educate my kids on these topics.” 

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So many amazing sources of education have flooded SM, from books to articles to videos and stories. It’s important to continue to listen and learn as adults. Meanwhile, as a father of three young children…I not only want to further educate myself on inequality, prejudicial injustice and overall race issues, but also source the tools that will help me educate my kids on these topics. We don’t wait for our children to ask us to read…we provide those learning opportunities in advance. Why wouldn’t we do the same when it comes to race. If children can learn racism…they can learn anti-racism. The one they learn…is on us. In an effort not to flood you with a laundry list of material, I found one article that spoke to me and provided suggestions of additional articles and books. (Link in bio). We can do better. We must do better. *Zeppelin not pictured…Oddly enough he’s a bit camera shy. #blacklivesmatter

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Ruthie Connell [Rowena] shared a video of protesters on the street holding up signs as cars were honking. It’s been devisistaing to see what’s been shown on TV, but Ruthie wants to show that there are many people who want change. 

“All the car honks so uplifting but mostly kudos to the people outside for hours in the baking heat. It’s been utterly demoralizing to see so much of what I’ve been watching on tv, but the reality seems to be so many people want change for the good – hearts and minds can be big.” 

Genevieve Padalecki [Ruby] has taken the past few days to listen and learn. She makes a point that posting on social media isn’t enough. Genevieve shares links to where you can sign petitions and donate to organizations that are committed to making a change. 

“I know that’s only a beginning. I hope you’ll join me in donating your voice.” 

Check out www.naacpldf.org to learn and make a difference. 

Thank you to the stars of Supernatural for sharing your platform, so the black community voices can be heard. We’re off to a good start, but this is only the beginning. 

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About The Author:

Chelsie Overocker is a host for AfterBuzz TV. She grew up in Denver, Colorado and graduated with a Bachelor’s degree in communications and marketing.

Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, artist-friendly AfterBuzz TV is the world’s largest digital broadcast network and pop culture news platform, producing post-game ‘after-shows’ for nearly all favorite TV shows, interviewing cast and showrunners and providing the widest video, audio and article coverage of shows, content and influencers than any entertainment news platforms in existence

“We don’t just celebrate and cover the top shows, content and stars, we celebrate and cover ALL the shows, content and stars.”

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