Selena Gomez Launches A New Makeup Line, ‘Rare Beauty’

 Selena Gomez launches clean beauty line, ‘Rare Beauty’ to hit select Sephora  stores in September. 

Megan Gallagher

AfterBuzz TV Host & Writer
Posted On: August 9th, 2020 6:51 pm pst

Maria Menounos
Keven Undergaro
AfterBuzz TV Founders

Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, AfterBuzz TV is the artist-friendly entertainment news platform that celebrates, discusses, interviews, promotes and reports on the widest range of stars, creators and content through video, audio and article publications.

Selena Gomez, pop singer and entrepreneur, plans to launch a new beauty line, “Rare Beauty” on September 3rd. The 28 year old has been working on this project for quite some time, stating in an interview with Elle magazine, “This is my dream project that means so much to me, having my own struggles with mental health issues and body dysmorphia, so give back in this way, creating a clean beauty line where the ingredients are all 100% organic, all natural, no artificial dyes or coloring… it’s not animal tested and it’s very neutral coloring to promote natural beauty”.

Selena Gomez’s Instagram post announcing her makeup line launch

Source: Gomez’s Instagram

Gomez also has been vocal in the past about her struggles with anxiety and depression. Also the star has suffered from Lupus, which affected her mental wellbeing. She took some time away from the spotlight, in late 2018. Gomez has used her platform for good, sharing with her 186 million followers, messages about self love, acceptance and spreading compassion to others. There is such a special bond between her and her fans, as they feel very connected to her. 

 Gomez also stated in the Elle magazine interview, “I wanted to start a conversation about how you can make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe.”

*Look out for Gomez’s Rare Beauty makeup line sitting Sephora Stores located in the U.S, Canada & Mexico on September 3rd!* 

Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, artist-friendly AfterBuzz TV is the world’s largest digital broadcast network and pop culture news platform, producing post-game ‘after-shows’ for nearly all favorite TV shows, interviewing cast and showrunners and providing the widest video, audio and article coverage of shows, content and influencers than any entertainment news platforms in existence

“We don’t just celebrate and cover the top shows, content and stars, we celebrate and cover ALL the shows, content and stars.”

Maria Menounos

About The Author:

Megan Gallagher is a 2x TED speaker, #1 best selling author on amazon, mental health advocate and motivational speaker for teenagers. She lives in Los Angeles and is a writer for AfterBuzz TV.

More News