Founded by Emmy winning journalist Maria Menounos and Producer Keven Undergaro, AfterBuzz TV is the artist-friendly entertainment news platform that celebrates, discusses, interviews, promotes and reports on the widest range of stars, creators and content through video, audio and article publications.
As the nation joins together to fight against racial injustice toward the Black Community, the #blacklivesmatter movement is getting stronger by the day. While some are fighting on the front lines by protesting, it will take efforts on all ends to change the system. One of the most impactful ways to make a point is prioritizing where your money is spent.
On Juneteenth, Beyoncé announced her new single Black Parade. The strategic post fell on a Black holiday that honors the end of slavery in the United States. Two years after the Emancipation Proclamation was enacted, Beyoncé’s home state, Texas was the last to free enslaved African Americans on June 19, 1865.
Her voice floats on top of an upbeat track to paint a picture of a common Black experience including traditions, culture, and hardship. With lyrics including “rubber bullets bouncin’ off me (ah), made a picket sign off your picket fence (ah),” the singer unapologetically explains the strength and pride she possesses as a black woman. It is no secret that she has received backlash for speaking out against racism and emphasizing her black roots. Despite hateful comments and being told to stick to “regular” pop music, this song does the exact opposite and affirms that her blackness will always be part of her.
Co-producer of the song, Derek Dixie shared the importance of the lyrics in a recent Instagram post.
“Black Parade exists to give a much needed boost to a community that has been fighting for civil and equal rights in the world for centuries. Back Parade exists to give Black people a reminder that their excellence goes beyond the stolen culture, appropriated swagger, and underestimated intelligence and creative nature that others have both forcefully and passively taken as their own,” he said.
Aside from its powerful lyrics, the new single uplifts the Black community outside of music. While announcing the song, Beyoncé stated that all proceeds from the single will support her “black parade route” of black owned businesses.
“Happy Juneteenth.” Beyoncé.com read. “Being Black is your activism. Black excellence is a form of protest. Black joy is your right. “Black Parade” benefits BeyGOOD’s Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need,”
The link in the singer’s bio included a “directory of black owned business” specializing in fashion, lifestyle, dining, art, services, and more. The collection of over 200 brands included direct links to the sites, making it easy for visitors to support brands that interest them.
This isn’t the first time we have seen Beyoncé use her brand to fuel change. This year alone, the star has penned an open letter to Kentucky attorney general to demand justice for Breonna Taylor, urged people to fight for George Floyd, addressed racism in the health field, donated funds to multiple organizations, and more. Prior to these actions, Beyoncé used her music and performances, like Formation and her Coachella performance, as a tool to express her appreciation for her roots.
Of course, we aren’t Beyoncé, but her efforts encourage us to use what we have to create the change we want to see. As she continues to use her artistic talents and platform, you can do the same. Financial, artistic, political, and spiritual forces are all required to obtain justice.
AfterBuzz TV will continue to cover the latest events around the country and justice for George Floyd. Make sure to share this article with a friend to keep the names of Floyd and other innocent Black people alive.
Toree Weaver is an AfterBuzz TV host with a passion for glamour and kingdoms. When she isn’t modeling or dancing, she can be found binge watching shows from Gossip Girl to Game of Thrones.
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