‘The Handmaid’s Tale’ Could Be Taking Hulu In a New Direction

By: Ali Marashi

“The Handmaid’s Tale” could be the start of a new era for Hulu: award show domination.

13 Emmy nominations were not something that was ever expected back in 1985 when Margaret Atwood initially wrote “The Handmaid’s Tale” novel. The story depicts a grim, misogynist dystopia where women are force to wear oppressive clothing and bear children.

“We anticipated this,” said Hulu’s head of content Craig Erwich. “Not the Emmy nominations, but the type of show that ‘Handmaid’s Tale’ would be for Hulu a year ago. It’s an incredible book that lends itself to a television series [with] the villains, the heroes, and this incredible world.”

The show’s success is a nod to Erwich’s vision and strategies for Hulu’s future and new direction. “We were keenly on the lookout for [shows] that have a big world, feel relevant and feel like television events,” Erwich continued. “And they’re hard to find.”

You can watch the entire first season of “The Handmaid’s Tale” on Hulu now. See how the show fares at the 69th annual Emmy Awards on September 17th!

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