‘Thor: Ragnarok’ Trailer is Disney & Marvel’s Most Watched Ever

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By: Briana Phipps

The Marvel Universe since joining the Disney brand has become more and more successful with every film and it seems is continuing with their newest trailer release for Thor: Ragnarok.

The trailer which was unleashed Monday by Disney, garnered more than 136 million views in only 24 hours.

It becomes the not only the most viewed Marvel trailer ever, but also the studio’s most viewed trailer ever across all its brands, which includes Disney’s live-action and animation divisions, Pixar, Star Wars, as well as Marvel.

The Beauty and the Beast trailer was the previous 24-hour record-holder for Disney with 127.6 million views. Star Wars: The Force Awakens was viewed 112 million times in that time frame. Captain America: Civil War held the previous Marvel record with 94 million views.

The trailer has gotten an overwhelming positive response for its Guardians of the Galaxy feel and the exciting element of another Thor vs. Hulk battle.

It however doesn’t hold the most viewed overall record. The trailer for New Line’s adaptation of Stephen King’s It was viewed 197 million times in the 24 hours after its March 29 release, while Fate of the Furiouswas eyeballed 139 million times.

The movie will be released in the U.S. on November 3rd and will be the third installment in the Thor universe.